Richard Buettner

Richard Buettner

Chief Marketing Officer · Fractional CMO for B2B SaaS and tech in DACH: I build the Revenue Engine that turns marketing and sales into predictable pipeline.

AI Lead ScoringAI Sales AutomationContent Marketing StrategyDeal Velocity ImprovementDemand GenerationHubspot ImplementationLLM Content GenerationOutbound Motion Build
Revenue size:$1M-$5M$5M-$20M$20M-$50M
Employee size:1–10 employees11–50 employees51–200 employees
Industries:Enterprise SoftwareSaaSFintechE CommerceDeep Tech / AIProfessional Services
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Operator Overview

Richard Buettner is CEO of Jolly Marketer, a Berlin-based B2B RevOps and GTM agency, and works as a Fractional CMO for B2B SaaS, tech services and industrial companies in the DACH market. He builds the full Revenue Engine: positioning, ICP, messaging, outbound, inbound, lifecycle, CRM and automation, so pipeline becomes predictable instead of depending on referrals and gut feeling. Clients get senior strategy and the execution team behind it, typically for one day a week.

Expertise

AI Lead ScoringSelf-claimed
45
AI Sales AutomationSelf-claimed
45
Content Marketing StrategySelf-claimed
45
Deal Velocity ImprovementSelf-claimed
45
Demand GenerationSelf-claimed
45
Hubspot ImplementationSelf-claimed
45
LLM Content GenerationSelf-claimed
45
Marketing

Marketing Operating Profile

Largest annual budget managed
$1M
B2B / B2C split
90% B2B10% B2C
Channels personally run
ContentEmailABM

Marketing Scope

Typical team size
8 people

Channels & Motion

GTM motion experience
PLGChannelInside SalesEnterprise Sales

Portfolio

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